What action options does Valid Email Checker offer for Brevo? (Tag / Unsubscribe / Delete)

Pick a Brevo list and switch to Clean List Automatically and the modal exposes three actions per result category. The dropdown labels read Keep, Unsubscribe, and Delete. The category rows are identical across every integration (Invalid, Disposable, Catch-all, Unknown, Risky). The Brevo-specific behavior is what each action does to your data inside Brevo.

How each action behaves

• Keep — Valid Email Checker writes nothing back to Brevo. The contact stays untouched. Use this when you want a verification report without altering Brevo data.
• Unsubscribe — VEC calls Brevo to flip the contact to Unsubscribed status. The contact remains in Brevo with all attributes intact and stops receiving any campaigns, transactional skips honored, and historical engagement records preserved.
• Delete — VEC removes the contact entirely from the verified list. If the contact is on only that one list, Brevo treats it as a full account-level removal and the contact disappears across the platform.

Default settings

The defaults are deliberately conservative across every integration. Only Invalid and Disposable are turned on out of the box; Catch-all, Unknown, and Risky stay off so a first-time cleanup never silently mutates contacts in nuanced categories.

Click Use Recommended Settings in the modal to snap back to these defaults at any moment. Pair this with the list picker described in how to select a Brevo list to verify.

What survives Unsubscribe

• Brevo contact attributes (FIRSTNAME, LASTNAME, custom attributes) — preserved through both Keep and Unsubscribe.
• Subscription source (form, import, API) — preserved.
• Historical campaign engagement (opens, clicks) — preserved on the contact record.
• Transactional logs — Brevo retains these regardless. Unsubscribed contacts can still receive transactional emails if your account is configured that way; the unsubscribe applies to marketing campaigns.

Why the title says Tag and the UI says Keep

Tag/Unsubscribe/Delete is industry shorthand for the three behaviors a verification tool can take after grading an address. Valid Email Checker uses Keep in the modal because that label more honestly reflects what the integration does — namely, nothing. Some verification vendors silently tag every contact with their results regardless of category; VEC leaves your Brevo data alone unless you explicitly choose Unsubscribe or Delete on a given category.

The Risky category in Brevo

Risky bundles three engine statuses: risky, spamtrap, and role_account. Spam traps are the most damaging to a sender reputation, especially in Brevo where account-level deliverability is closely watched. Enabling Risky with the action set to Unsubscribe keeps the audit trail intact while protecting your sending volume from the worst offenders.