What action options does Valid Email Checker offer for Moosend? (Tag / Unsubscribe / Delete)

When you pick a Moosend Mailing List and switch the Valid Email Checker modal to Clean List Automatically, three actions become available per result category. The dropdown labels read Keep, Unsubscribe, and Delete. The category rows match every other integration (Invalid, Disposable, Catch-all, Unknown, Risky). What changes is how each action lands inside Moosend.

How each action behaves

• Keep — VEC writes nothing back. The subscriber stays put. Custom fields, list membership, automation triggers, and historical engagement are untouched.
• Unsubscribe — VEC calls the Moosend API to set the subscriber status to Unsubscribed for the verified Mailing List. Custom fields and engagement history are preserved. The subscriber stays in the list but stops receiving any future campaigns.
• Delete — VEC removes the subscriber from the verified Mailing List entirely. Custom fields go with them. Other Mailing Lists the subscriber appears in are unaffected.

Default settings

The defaults match every non-ConvertKit integration. Only Invalid and Disposable are enabled out of the box.

Click Use Recommended Settings to snap back to defaults. Combine with the list selection in how to select a Moosend list to verify.

What Moosend preserves on Unsubscribe

• Custom fields — every Moosend custom subscriber field stays attached.
• Mailing List membership — the subscriber stays in the list, just marked Unsubscribed.
• Automation triggers — Moosend automation states are preserved. The automation respects the unsubscribed status and skips email steps.
• Historical engagement — opens and clicks remain for reporting.

Why the title says Tag and the UI says Keep

Tag/Unsubscribe/Delete is industry shorthand. Valid Email Checker uses Keep in the actual modal because that label honestly describes the no-op behavior. Some vendors silently tag every subscriber with their grades; VEC leaves Moosend data alone unless you explicitly choose Unsubscribe or Delete on a category.

The Risky category in Moosend

Risky bundles risky, spamtrap, and role_account from the engine. Moosend deliverability suffers fastest from spam traps. Enabling Risky with Unsubscribe protects sender reputation while preserving custom fields and automation triggers.